Creative Production — Consulting — Management
Los Angeles
richie@sum.la
+1 (714) 270-3051
Select Clients
Dior
Fendi
Guess Inc.
Nike
RCA Records
Universal Music Group
Creative Production — Consulting — Management
Los Angeles
richie@sum.la
+1 (714) 270-3051
Select Clients
Dior
Fendi
Guess Inc.
Nike
RCA Records
Universal Music Group
A Day in the Life of Designer Isabel Marant’s inspirations around LA followed by her 30th Anniversary Dinner Service at the Château Marmont in Hollywood feat. live music from The Marias.
[Motion]
This event introduced “Essence of Dreams” via Tory Burchs’ first influencer lifestyle experience through an immersive trip to Hvar Island that fully embodied the brands DNA. We immersed influencers into the collection's dream world to generate organic and branded social content while eliciting social buzz with attendees utilizing our event’s week long programming.
This activation drove awareness for the “Essence of Dreams” fragrance launch, generated brand engagement through social content, recruited Gen Z through TikTok, and positioned Tory Burch as a lifestyle brand.
– Influencer attendance: 10 mega influencers
– Impressions reached: 45M
– Engagement: 4%
[Event]
An inside look at a day in the life of model & actor Evan Mock through Fendi’s virtual filter. On Fendi’s socials, the fashion house released a series of posts starring Evan and its iconic bag, the Peekaboo. Evan sports the bag’s different sizes and styles together with the latest pastel pieces from Fendi during this full day shoot in and around Los Angeles.
[Motion + Stills]
Founder Rhuigi Villasenor’s idea manifested in some literal ways, including the Rhude-branded Lamborghini that greeted guests, and the cinematic gas station facsimile that served as part of the set (the Lamborghini partnership was also repped by collaborative pieces presented on the runway).
[Motion + Stills]
We aimed to capture Omar’s character for the title track of Omar Apollo's EP, "Live for Me” released under Warner Records.
The video follows Omar's journey in a car traversing various environments and locations in LA & Madrid. This emphasizes Omar as an artist traveling the world and integrating in different environments. The blend of classic spaces and contemporary aesthetics forms the video's foundation, reflecting the album's musical essence.
"Live for Me," the first single, opens the album with a theme of self-assurance. The song reflects on destiny's decisions, embracing them to build self-esteem and strength in Omar's character. The narrative parallels the song's lyrics—a declaration to a lover with an uncertain response—and scenes where characters face climactic risks. Despite nerves and insecurity, these characters show confidence and succeed, mirroring the song's resolution.
[Motion]
This campaign introduced the vibrant and luxurious essence of the new NARS Afterglow collection by focusing on the interplay of light and color. Set against the stunning backdrop of Puglia's landscapes, the visuals highlighted the collection's radiant and bold aesthetics featuring a week long experiential programming including 20 global influencers.
[Event]
Celebrating the launch of the all new Bouncy Bright Facial from Drunk Elephant. We invited creators from around the world to Austin, Texas where Tiffany Masterson (founder behind the brand) is from.
[Motion]
[Stills]
[Motion & Stills]
Focused on bolstering brand engagement to create community and following while pushing experiential marketing boundaries across live productions and online platforms.
SERVICES
Creative/Art Direction
Casting
Event Planning
Project Management
Coordination & Consulting
Video & Photo Production
Content Creation & Brand Strategy
Budget Management
PR & Client Relations
EDUCATION
Bachelor of Arts, Communication and Media Studies
California State University, Long Beach California