Produced the Derrick Rose episode of Mitchell & Ness's "Do You Remember?" brand storytelling series, shot on location at Notre in Chicago in support of Rose's authentic jersey release. Produced an intimate, documentary-style hero film built around Rose reflecting on his Chicago upbringing and legacy, alongside accompanying editorial photography and product imagery featuring the collection's premium varsity jacket. Also developed and produced the campaign's influencer seeding kits, custom packaging designed to mimic a rose bouquet with Chicago-rooted inserts, handwritten notes, and branded rose petals, distributed to targeted Chicago culture figures to drive organic amplification around the launch.
2026
Chicago, IL
Brand Campaign
[Producer]