Executive produced the photo and video campaign for the Feeld x Gustaf Westman collaboration, a two-part launch centered on a reimagined, immersive bed design and a co-branded PJ collection, shot with Gustaf Westman on location at Simon House in LA. Served as creative producer, contributing to creative direction and selecting the full crew, including Spanish photographer Elsa Melero. Built the shot list and ran a full production, photo and video teams with lighting, grip, gaffing, and boom, capturing on both film and digital. Managed a production manager on the ground and oversaw all post-production, from stills retouching through video edit and color.
2025
Los Angeles
Brand Campaign
[Executive Producer]