Executive produced the hero video for GUESS AIRWASH™, the brand's sustainable denim-washing technique using air and humidity to replace traditional stonewashing, cutting water consumption by up to 80%. Brought on by GUESS, working with Director/DP Lucas Chemotti, shot on location at the Jeanologia Lab in Miami. Collaborated with creative agency Golgotha on SPFX, VFX, CAD, animation, and audio integrated into the final piece. Sourced and hired local crew, including a gaffer and lighting technician, and local G&E, lighting, and lens rentals, while managing all logistics and transportation across the lab and additional lifestyle locations across Florida requested by GUESS for supplementary textural shots.
Managed the full post-production pipeline following the shoot. Ran a multi-round revision schedule across multiple drafts and a final delivery, coordinating notes and turnarounds between edit team, GUESS, and Golgotha through to final locked project files.
2023
Miami, FL
Branded Content
[Executive Producer]