Produced two hero retail pop-ups for SUM, the boutique fragrance brand co-founded and run as Co-Founder & Owner. The Akila pop-up in Silverlake drew roughly 400 RSVPs, featuring cocktail sponsor Rancho West and a DJ set from Arianna Mamnoon of Untitled Halo, supported by a collaborative Instagram post with Akila. A second pop-up followed at Formas in DTLA, with Formas bringing their own in-store sponsorships and guests, also supported by a joint collaborative post.
2025
Los Angeles
Brand Activation
[Co-Founder, Producer]